Market Research

360Quadrants covers 36 companies in the Marketing Automation Software space and will place the top 20 of them in a quadrant based on their quality, reliability, and business outcome. These 20 companies will be categorized as Visionary Leaders, Innovators, Dynamic Differentiators, and Emerging Companies.360Quadrants covers 36 companies in the Marketing Automation Software space and will place the top 20 of them in a quadrant based on their quality, reliability, and business outcome. These 20 companies will be categorized as Visionary Leaders, Innovators, Dynamic Differentiators, and Emerging Companies.

ActiveCampaign will be listed as a top player in the Marketing Automation Software segment on 360Quadrants.ActiveCampaign is a cloud software platform company that provides customer experience automation (CXA)software which includes email marketing, marketing automation, sales automation, and CRM categories. ActiveCampaign Marketing Automation platform allows businesses to connect and communicate with their customers through personalized and intelligence-driven messages across the channels.

360Quadrants, the most granular comparison platform, is working on releasing a quadrant on Marketing Automation Software to help businesses make quicker and more informed decisions. 360Quadrants combines inputs from various industry experts, buyers, and vendors, and conducts extensive secondary research inclusive of annual reports, company press releases, investor presentations, white paper, and various directories and databases in order to rate the companies in every quadrant.

Marketing automation software is a key component of marketing automation tools that enables the companies to automate its marketing related activities such as email marketing, social media, direct mail, lead generation, digital advertising, and many more. Marketing automation products can help to streamlines marketing workflows and measure the outcome of an entire marketing campaign across segments and channels. Marketing automation software can often integrate with CRM software, CMS tools, social media management software, and account-based orchestration platforms.

source : https://www.360quadrants.com/software/marketing-automation